Entrepreneur
Investor
Visionary

Uri Poliavich

Professional Journey

Uri Poliavich is an entrepreneur and investor with over 13 years of leadership experience in the online entertainment industry. He is the founder and CEO of Soft2Bet, a technology-driven company specializing in advanced platform solutions. Under his guidance, Soft2Bet has evolved from a startup into a globally recognized enterprise.
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Before establishing Soft2Bet, Uri held various roles in international business development, collaborating with prominent firms in the online entertainment sector. His expertise spans strategic planning, operational management, and innovative solution development.

Licenses

Under his direction, Soft2Bet has emerged as a top-tier contender in the gaming industry. The company now operates under 19 licenses across 12 different jurisdictions, consistently delivering forward-thinking solutions.

Innovation & Strategic Initiatives

Under his direction, Soft2Bet has emerged as a top-tier contender in the gaming industry. The company now operates under 19 licenses across 12 different jurisdictions, consistently delivering forward-thinking solutions.

Innovation & Strategic Initiatives

MEGA

Innovation is central to Uri's professional ethos. He played a pivotal role in developing the Motivational Engineering Gaming Application (MEGA), a gamification engine designed to enhance user engagement and satisfaction.

In 2024, Uri launched Soft2Bet Invest, a €50 million fund aimed at supporting emerging ventures in gaming and casual entertainment. The fund focuses on investments ranging between €500,000 and €1 million per project, targeting companies that leverage advanced technologies, including AI and user experience innovations.

Soft2Bet Invest

Recognitions

Uri's contributions have been acknowledged through various awards:

• Gaming Intelligence Hot 50 (2023)
• Leader of the Year at the SBC Awards (2024)
• Executive of the Year at the Global Gaming Awards EMEA (2024)
• Named among the Top 50 Most Influential Jews (2024)
• Ranked 6th in the Top 100 Most Influential People in iGaming (2024)

Quotes

“I remember the feeling of hunger the most, not just hunger as a kid, but hunger to change your life.”
— Uri on what motivated him early on.
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"Most people think that business drives charity initiatives, but for me, charity drives business pushing it forward." — On how social impact influences Uri’s business thinking.
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“In our business, we’re always on the lookout for bright ideas — for new people with bold, innovative suggestions. We’re constantly striving 
to improve, to evolve, and to challenge the norm. We approach things from different angles to reshape the industry every single day.” — On encouraging fresh thinking and continuous improvement.

37
Сountries
13,5K
Jewish children worldwide

Uri’s mission is deeply personal and remarkably clear: to ensure every Jewish child, no matter where they are, has access to their heritage. For him, business and giving back are interwoven.

His work in iGaming isn’t a separate track from his charitable efforts — it’s all part of one cohesive vision to build systems that empower, educate, and elevate.

Uri Poliavich’s approach blends innovation with a long-term vision, supporting ventures that aim to create practical value and lasting progress. From business development to social impact, Uri Poliavich continues to invest in ideas that move industries forward and contribute beyond the bottom line.

Media Highlights

Uri has been featured in several prominent media outlets: